A touch of play in every creative moment

  • An image of Greenspacing.

    Maison Margiela × Gentle Monster

    Maison Margiela × Gentle Monster campaign portraying a new ‘Créature’, manifested with the artist, Katerina Jebb through the life-size scanning technique.⁣
    ⁣

  • GentleMonster Optical campaign

    2024 Optical Collection featuring Nana Komatsu and musician Shinichi Osawa partaking in a distinctive class at Gentle High School.

  • Gentle Monster Bold 2.0

    The second BOLD campaign featuring the 90s Rotterdam hardcore gabber culture in a modern narrative through the lenses of the Dutch photographer Ari Versluis.

  • Be BOLD, SON. Gentle Monster 2023 New Collection line ‘BOLD’ with SON.⁣ ⁣

    Featuring Son Heung Min

    Be BOLD, SON. Gentle Monster 2023 New Collection line ‘BOLD’ featuring football player Son Heung Min

  • An image of The Cultural Center.

    Fall Campaign 2022

    22 Fall campaign photographed by Davit Giorgadze

  • Jentle Salon

    ‘Jentle Salon’ collaborative project with JENNIE

  • Mugler x Gentle Monster

    The Mugler x Gentle Monster

    A new approach to contemporary heritage

  • NODALETO

    First phase of Second Nodaleto camaign release.

  • Featuring CL

    W magazine featuring CL

About

Made In Korea, Jiji lived and created across Vietnam, Singapore, the U.S, and France — each place shaping how she sees, feels, and builds.

Started in design, she transitioned into creative direction — now she crafts experiences that catch the eye, invite the hand, and tell stories that resonate with multicultural audiences. She plays where form meets feeling, and digital touch brings it all to life.

Jihyung Kim, who goes by Jiji, is currently a Digital Art Director at Gentle Monster. 

Lets get in touch!