A touch of play in every creative moment.

  • An image of Greenspacing.

    Maison Margiela × Gentle Monster

    Maison Margiela × Gentle Monster campaign portraying a new ‘Créature’, manifested with the artist, Katerina Jebb through the life-size scanning technique.⁣
    ⁣

  • GentleMonster Optical campaign

    2024 Optical Collection featuring Nana Komatsu and musician Shinichi Osawa partaking in a distinctive class at Gentle High School.

  • Gentle Monster Bold 2.0

    The second BOLD campaign featuring the 90s Rotterdam hardcore gabber culture in a modern narrative through the lenses of the Dutch photographer Ari Versluis.

  • Be BOLD, SON. Gentle Monster 2023 New Collection line ‘BOLD’ with SON.⁣ ⁣

    Featuring Son Heung Min

    Be BOLD, SON. Gentle Monster 2023 New Collection line ‘BOLD’ featuring football player Son Heung Min

  • An image of The Cultural Center.

    Fall Campaign 2022

    22 Fall campaign photographed by Davit Giorgadze

  • Jentle Salon

    ‘Jentle Salon’ collaborative project with JENNIE

  • Mugler x Gentle Monster

    The Mugler x Gentle Monster

    A new approach to contemporary heritage

  • NODALETO

    First phase of Second Nodaleto camaign release.

  • Featuring CL

    W magazine featuring CL

About

Creative practice shaped across culture,

Born in Korea and shaped across Vietnam, Singapore, the U.S., and France, Jiji works at the intersection of cultures - where perspectives shift and new meanings take form.

With a foundation in design and a focus on branding, creative direction, and art direction, she builds identities and experiences that balance strategy with instinct, clarity with emotion. Her work translates cross-cultural nuance into visual systems, spatial narratives, and digital expression.

Reach out for

  • Brand Strategy & Creative Direction
    Building culturally resonant brands, narratives, and creative systems that connect across markets.

  • Art Direction
    Leading visual storytelling for campaigns and branded content — from concept to bringing to life.

  • Brand Activations
    Creating impactful launches through space curation and experiences that drive audience connection and cultural relevance.

  • Community & Cultural Engagement
    Building authentic community connections through strategic partnerships, storytelling, and locally rooted experiences.

Let’s get in touch and create beautiful work together