2025 Jewelry collection 💎⁣

Creative direction: By GM team

We created a dreamlike, magical story of meeting oneself, through pushing limits by combining eyewear and jewelry, Gentle Monster’s visionary world that leads you to an uncharted dimension.⁣

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Jennie for Jewelry pop-up

We invited and directed K-pop Idol Jennie @jennierubyjane visiting the magical Jewelry Collection Pop-Up space in Haus Dosan, Seoul.

Jennie @jennierubyjane visits the magical Jewelry Collection Pop-Up space in Haus Dosan, Seoul. Jewelry Collection is available online and in stores including 7 Pop-up stores worldwide.__7 Pop-ups worldwide___Seoul____Haus Dosan, 50 Apg (1).jpg
Jennie @jennierubyjane visits the magical Jewelry Collection Pop-Up space in Haus Dosan, Seoul. Jewelry Collection is available online and in stores including 7 Pop-up stores worldwide.__7 Pop-ups worldwide___Seoul____Haus Dosan, 50 Apg (2).jpg
Jennie @jennierubyjane visits the magical Jewelry Collection Pop-Up space in Haus Dosan, Seoul. Jewelry Collection is available online and in stores including 7 Pop-up stores worldwide.__7 Pop-ups worldwide___Seoul____Haus Dosan, 50 Apg (3).jpg
Jennie @jennierubyjane visits the magical Jewelry Collection Pop-Up space in Haus Dosan, Seoul. Jewelry Collection is available online and in stores including 7 Pop-up stores worldwide.__7 Pop-ups worldwide___Seoul____Haus Dosan, 50 Apgujeo.jpg

Teaser video: Directed video by team GM

Designed by: In-house 3D team

Product Video content: Directed a video by team GM

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