Maison Margiela × Gentle Monster
Campaign scanned by Katerina Jebb
Creative direction: GM team
Artist: Katerina Jebb
By bringing in visionary artist Katerina Jebb for the first collaboration between Gentle Monster and Maison Margiela, known for her hyperreal scans that blur the line between fashion and fine art, we elevated our trend-forward brand into the realm of contemporary luxury.
Directed pop-up shoot in 7 cities around the world [New York, London, Seoul, Shanghai, Beijing, Chengdu & Singapore]
@hanhaejin @ewsbdi visits the Maison Margiela × Gentle Monster Pop-Up store in Haus Dosan, where Maison Margiela and Gentle Monster’s signature elements are meticulously reflected in each pop-up spaces.